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Q: Why should Local Councils use e-Consultation?

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could you answer me this question: why should local councils use e-consultation?, please. thanks in advance
general
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The benefits of e consultation include:
*increasing the ultimate take up of a policy
*reducing the amount of resistance to change
*developing a general sense of civic participation and ?being heard?
*targeting people who operate in an online environment and are unlikely to participate in other methods of consultation, such as young people, some categories of professionals, the time poor, people in remote areas of your region and people with disabilities
*using video and other online elements to appeal to various sorts of literacy
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